Case Study Example | Topics and Well Written Essays - 1000 words - 5

Case Study Example However, the cultural allowances made were unsatisfactory to align with the French culture. This ambiguity led to as low as 29% of French visits to Euro Disneyland in the first year. Individualism: An indicator of extent to which individuals possess self esteem and care for their family members. The imposition of American family values of dress code and appearance such as short hair, no beards, moustaches and extensive jewellery was a slur for the French who are extremely individualistic in nature. Power Distance Index (PDI): This is a measure which reveals the scope of how subordinate staff responds to disproportionate allocation of power. French people scoring high on PDI were agitated at the fact that the frontier authority was unfairly allotted to American managers who lacked the essentials to handle the Euro Disneyland. Masculinity: Masculinity is an indicator that highlights tendency towards factors such as profit, success and worldly belongings. France is low on masculinity and values care and quality of life more. Nature of extension of Disneyland in France shows the proclivity towards more revenues. If Euro Disneyland was tailored for values such as collaboration, friendliness and ecological preservation then the results yielded would have been better (Hofstede, Pedersen and Hofstede, 34-40). Internal vs. External: Internal culture represents people with the belief that whatever happens is a consequence of their actions. Contrary to these values that American believes in are the external culture values which represent French people which states that rather than being subject of destinies a person should alter to peripheral circumstances. Neutral vs. Emotional: Carriers of neutral culture values are people that have emotions and sentiments in control of them and kept to themselves. Contrarily there are people belonging to emotional culture who are natural and frank expressers of